Social Media Marketing Job Duties:

Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

Reports progress to senior marketing management

Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

Researches and monitors activity of company competitors