·  Develop and manage digital marketing campaigns

·  Oversee a social media strategy

·  Manage and maintain the organization’s website(s)

·  Write and optimize content for the website and social networking accounts such as Facebook and Twitter

·  Track and analyses website traffic flow and provide regular internal reports

·  Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

·  Continually work on the Search Engine Optimization of the website(s)

·  Fix any errors or bugs in online content

·  Edit and post videos, podcasts and audio content to online sites

·  Arrange webinars and webcasts

·  Create online banner adverts and oversee pay per click (PPC) ad management

·  Write copy for email marketing campaigns

·  Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

·  Work on printed material to supplement online products

·  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

·  Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)