Position Purpose: 

Market LUMS internationally to target regions. Assist in making and executing international marketing plans.

Main Responsibilities:

1. Develop international Marketing Plans

• Assist in marketing plans in line with the internationalization goals. Ensure alignment with all schools and stakeholders for the same
• Prepare and implement marketing activities/campaigns to build brand image and equity  in target international markets
• Work closely with the Communications team to ensure that the international communication plan is in line with the LUMS content strategy

2. Research:

• In-depth research on international markets for an effective plan and execution. Well versed with the latest research tools and their application
• Translate research results into customized execution in target countries

3. Relationship Management

• Manage relationships with key stakeholders in target markets:

i. Print/Electronic media; PR agenciesii. Schools/universitiesiii. Education boards and ministriesiv. Embassies/foreign offices of target countries/regionsv. Business sector in target countries

4. Marketing activities and promotions; planning & execution

• Marketing visits to school/colleges/universities in target countries
• Open Days in target markets
• Marketing and promotions collateral for target international markets; manage design and content for brochures, flyers, posters, reports, etc.

5. Information database:

• Maintain and update relevant databases for international marketing plans e.g. universities/schools/agencies/companies etc.

  Skills: 

• Very strong interpersonal and communication skills, including writing skills
• Strong networking and PR skills
• Strong on Microsoft Office
• Strong on research skills and techniques
• Problem solving and time management skills

Behavior

• Energetic and result oriented; effective client management
• High work ethics and commitment
• Strong on multi-tasking and stress management
• Strong EQ